eCommerce & Digital Marketing Manager

Hhm Hotels - Philadelphia, PA

Part-time,Full-time - Mid Level

Remote - Philadelphia, PA

1-10 employees

Accommodation

About the position

The eCommerce and Digital Marketing Manager is responsible for managing and executing eCommerce marketing strategies and promotions for a collection of hotels. This role involves overseeing digital marketing tactics, analyzing performance metrics, and providing insights to maximize online revenue. The position is remote and requires strong project management skills and a background in hospitality marketing.

Responsibilities

• Manage and drive overall digital marketing strategies including SEO, SEM, and social media presence.
• Involve in ongoing and annual electronic distribution strategy and planning to maximize online revenue.
• Provide local market insights and recommendations.
• Analyze and report monthly digital performance metrics to stakeholders.
• Assist in managing hotel listings and content on online travel agency websites.
• Direct local marketing initiatives such as Google My Business and Bing listings.
• Lead project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional marketing and electronic media.
• Provide eCommerce and digital marketing communication and training to hotels.
• Research and identify business opportunities for technologies that enable operational efficiencies.

Requirements

• 2-3 years of Internet marketing or eCommerce experience in the hospitality industry or related field.
• Bachelor's Degree in Hospitality or Hospitality marketing is a plus.
• Strong project management skills required.
• Strong understanding of traditional and online marketing.
• Content Management and web analytics experience.
• Knowledge of website production and fundamentals.
• Ability to independently manage multiple tasks and projects.
• Experience analyzing and reporting web traffic and eCommerce sales metrics.
• Fully up to date on current eCommerce sales tools and techniques.

Nice-to-haves

• Website development experience is a plus.
• Willingness to travel.

Benefits

• Wellness program
• Commuter assistance
• Health insurance
• Dental insurance
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Life insurance
• Referral program