E-Commerce/Digital Marketing Specialist

$65,000 - $65,000/Yr

Artscape - Portland, OR

Full-time - Mid Level

Onsite - Portland, OR

Merchant Wholesalers, Durable Goods

About the position

The E-commerce/Digital Marketing Specialist at Artscape, Inc. is responsible for managing all aspects of e-commerce and digital product sales. This role requires a proactive and organized approach to navigate the dynamic digital landscape, focusing on optimizing product listings, analyzing sales data, and enhancing brand visibility across various online retailers.

Responsibilities

• Maintain online stores and optimize product listings with third-party retailers while ensuring visual consistency.
• Analyze and report on product sales, pricing, and market trends to identify new sales opportunities.
• Research and present ideas to optimize digital presence for greater brand recognition and increased online sales.
• Develop and execute effective ad campaigns and implement data-driven strategies to enhance visibility and conversion rates.
• Monitor and analyze sales data, conduct keyword research, and improve SEO for product pages.
• Manage Amazon PPC campaigns and research new online retail channels.
• Collaborate with the Creative Director and Marketing Manager to expand digital marketing efforts.
• Adhere to brand standards and design guidelines when presenting the brand online.
• Maintain and update the Artscape website on the Shopify platform as needed.
• Monitor and respond to online comments and feedback through digital retailers' platforms.
• Contribute innovative ideas and strategies to boost digital efforts.

Requirements

• 2 years of experience in e-commerce.
• Experience with Amazon Seller Central and Vendor Central.
• Proficiency in digital marketing tools and strategies.
• Strong understanding of Amazon's algorithms and digital retailer success.
• Experience working with larger retailer digital platforms such as Target, Wayfair, Home Depot, and Lowes.
• Understanding of Google Ads and Analytics.
• Ability to edit and update in the Shopify platform.
• Strong critical thinking and problem-solving skills.
• Ability to multitask and troubleshoot online retailer platforms independently.

Nice-to-haves

• HTML and coding experience.
• Working knowledge of Adobe Creative Suite including InDesign, Illustrator, and Photoshop.
• Design layout skills.
• Klaviyo email marketing knowledge.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Flexible schedule