E-commerce Livestream Coordinator - Bilingual Chinese

$41,600 - $58,240/Yr

Tatolly Inc. - New York, NY

Full-time - Mid Level

New York, NY

About the position

The E-commerce Livestream Coordinator at Tatolly Inc. is responsible for managing and optimizing daily live streaming activities aimed at enhancing viewer engagement and increasing sales conversion rates for the U.S. audience. This role involves working closely with live stream hosts to develop their sales and product presentation skills while ensuring smooth technical operations during live streams. The coordinator will analyze product categories, design engaging content, and interact with the audience in real-time to create immersive shopping experiences.

Responsibilities

• Manage daily live streaming operations for the company's TikTok account, focusing on U.S.-based streams.
• Conduct TikTok livestreams with the host, ensuring smooth and engaging content.
• Oversee the daily operations of live stream hosts, providing training and guidance.
• Conduct comprehensive analysis of assigned product categories and design live stream content.
• Optimize live stream content from three aspects: people (hosts), goods (products), and scenes (live streaming environment).
• Handle technical setup for live streams, including hardware equipment and software configuration.
• Interact with the audience in real-time, helping the host answer questions and respond to comments.
• Assist in organizing and collecting post-livestream data and feedback.

Requirements

• Proficiency in English and Mandarin is required.
• At least 1 year of experience in live stream operations, with international experience preferred.
• Experience with clothing-related projects is a plus.
• Familiarity with TikTok platform rules and traffic distribution logic.
• Strong data analysis capability and content sensitivity.
• Excellent communication, coordination, and interpersonal skills.
• Strong organizational and time management skills.

Nice-to-haves

• Experience with TikTok is preferred.
• Creativity and quick problem-solving abilities.

Benefits

• Healthcare Insurance (Medical, Dental, Vision)
• Paid Holidays
• PTO
• Flexible Schedule
• Competitive Pay
• Career Advancement