Caitlynminimalist - Irvine, CA

posted 3 months ago

Full-time - Mid Level
Irvine, CA
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

Caitlynminimalist is a leading jewelry brand that specializes in minimalistic and sentimental designs, reflecting personal stories and meaningful connections. We are currently seeking a creative and detail-oriented Marketing Coordinator/Designer to join our team and contribute to our brand's growth. This position is essential in supporting our marketing department with a focus on design and email marketing. The ideal candidate will possess a strong eye for design, a passion for branding, and the ability to create visually compelling content that aligns with our brand's aesthetic. This role is crucial in ensuring that our marketing campaigns are cohesive, visually appealing, and effectively communicate our brand message. As a Marketing Coordinator/Designer, you will collaborate with the marketing team to create visually engaging graphics for various platforms, including social media, website, and email campaigns. You will also assist in the design of product packaging, promotional materials, and other brand assets. Your responsibilities will include designing and building email campaigns, optimizing email layouts for engagement, and analyzing the performance of these campaigns to suggest improvements. Additionally, you will contribute to the development of content strategies for social media and other digital channels, working closely with the social media team to design posts, stories, and ads. This position requires excellent communication and organizational skills, as you will coordinate with various departments to ensure marketing efforts are aligned with product launches and promotions. You will also provide creative input and collaborate with external designers and photographers when needed, assisting in planning and executing marketing campaigns and events. This is an exciting opportunity to work with a passionate team in a creative environment and be part of a growing brand with a strong focus on innovation and design.

Responsibilities

  • Collaborate with the marketing team to create visually engaging graphics for various platforms including social media, website, and email campaigns.
  • Develop and maintain brand guidelines to ensure consistency across all marketing materials.
  • Assist in the design of product packaging, promotional materials, and other brand assets.
  • Create content for digital ads, banners, and other online marketing materials.
  • Design and build email campaigns, including newsletters, promotional emails, and product launches.
  • Optimize email layouts and templates for engagement and conversion.
  • Work with the marketing team to segment email lists and create targeted campaigns.
  • Analyze the performance of email campaigns and suggest improvements.
  • Assist in the development of content strategies for social media and other digital channels.
  • Work closely with the social media team to design posts, stories, and ads.
  • Contribute to the creation of video content for marketing purposes.
  • Coordinate with various departments to ensure marketing efforts are aligned with product launches and promotions.
  • Provide creative input and collaborate with external designers and photographers when needed.
  • Assist in planning and executing marketing campaigns and events.

Requirements

  • Bachelor's degree in Marketing, Graphic Design, or a related field.
  • Proven experience in a marketing or design role, preferably in the fashion or jewelry industry.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
  • Experience with email marketing platforms (e.g., Mailchimp, Klaviyo).
  • Strong understanding of digital marketing and social media trends.
  • Excellent communication and organizational skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • A keen eye for detail and a strong aesthetic sense.

Benefits

  • Flexible schedule
  • Health insurance
  • Paid time off
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