E-COMMERCE MARKETING MANAGER

Comrise - Pasadena, CA

Full-time

Pasadena, CA

Professional, Scientific, and Technical Services

About the position

The E-commerce Marketing Manager will play a crucial role in driving marketing initiatives within the sneaker culture and lifestyle sectors. This position focuses on managing social media campaigns, engaging with communities, and building relationships with influencers to enhance brand visibility and consumer engagement.

Responsibilities

• Develop and execute strategies to foster relationships with sneaker and streetwear communities.
• Identify, negotiate, and manage relationships with key influencers and brand ambassadors.
• Plan, create, and manage social media content across platforms.
• Stay updated on industry trends, competitor activities, and provide insights on consumer behavior.
• Develop and manage marketing campaigns focused on key product launches, seasonal promotions, and brand collaborations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of marketing experience in the sneaker, lifestyle, or e-commerce sectors.
• Proven experience in social media strategy, community management, and campaign execution.

Nice-to-haves

• Experience in e-commerce or working with direct-to-consumer brands.
• Familiarity with social media management tools is a plus.
• Bilingual in Mandarin and English is a plus.