ECommerce & Marketing Manager

$62,400 - $104,000/Yr

Náti Boutique - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

About the position

As an eCommerce Marketing & Manager at Nati Boutique, you'll play a pivotal role in elevating our online presence and driving sales through innovative marketing strategies. This position requires a hands-on approach and a willingness to dive into both marketing and eCommerce operations to replicate our existing success and propel us to the next level.

Responsibilities

• Manage the day-to-day operation of our eCommerce website on the Shopify platform, including product listings, inventory, and content management.
• Work closely with the retail buys to determine product selection and shots needed to support online merchandising features such as home pages, landing pages, and special projects.
• Monitor and report on stock status in collaboration with the Inventory and buying team.
• Oversee technical aspects of the website, ensuring functionality, performance, and user experience optimization.
• Plan and execute email marketing campaigns using Klaviyo, social media marketing, and digital advertising campaigns.
• Develop and maintain comprehensive marketing calendars encompassing seasonal, monthly, and daily strategies for content and promotions across all digital platforms aimed at elevating brand awareness and driving conversions.
• Create 3-4 emails per week to send to our customer base highlighting new arrivals, restocks, and popular products.
• Create compelling content and promotional materials to engage our audience and promote our products effectively.

Requirements

• Proven experience in eCommerce marketing and operations within the fashion or retail industry, highly desired.
• Proficiency in Shopify administration and management, including product catalog management, collections, and theme customization.
• Prior experience using digital marketing platforms including Klaviyo, Instagram & Google.
• Strong understanding of digital marketing principles and channels, including email marketing, social media marketing, and digital advertising.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels.
• Bachelor's degree in marketing, communications, business administration, or equivalent work experience.
• Self-motivated and proactive with a willingness to take ownership of projects and drive results.

Benefits

• Competitive salary
• Health insurance
• Paid time off
• Employee discount