Permasteel - Pomona, CA
posted 5 months ago
Permasteel Inc, a leading manufacturer of Outdoor Living Products located in Pomona, CA, is seeking an E-Commerce Marketing Specialist. This full-time position is pivotal in executing and optimizing online marketing strategies aimed at driving sales and enhancing the customer experience across our e-commerce platforms. The E-Commerce Marketing Specialist will collaborate with various teams, analyze performance data, and implement marketing campaigns designed to increase online revenue and customer engagement. In this role, the specialist will be responsible for managing third-party marketplace accounts, particularly focusing on platforms such as Amazon, Home Depot, Lowe's, Wayfair, and Walmart. The position requires a proven track record in developing and implementing advertising sales strategies that boost revenue and profitability, especially on Amazon. The specialist will also be tasked with tracking, analyzing, and reporting on key performance metrics (KPIs) such as sales, traffic, conversion rates, and return on ad spend (ROAS). Insights and recommendations based on data analysis will be crucial for optimizing marketing efforts. Collaboration is key in this role, as the specialist will work closely with colleagues to achieve business objectives and execute omni-channel campaigns that align promotions on third-party marketplaces with other company digital channels. Additionally, the specialist will manage and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads to maximize return on investment (ROI). Staying informed about industry trends, competitor activities, and emerging technologies will be essential to maintain a competitive edge in the market. The specialist will also need to adapt strategies in response to changes in marketplace rules and regulations.