eCommerce Paid Media Marketing Manager

$153,000 - $229,440/Yr

Caterpillar - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Machinery Manufacturing

About the position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Joining CAT Digital, you will play an integral part of the business as you will supervise and lead the Paid Marketing Media. You will develop, manage, and execute the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals. This role involves managing a team of paid media experts and agencies to achieve business results while overseeing a significant paid media budget to achieve world-class ROAS and conversion rates. You will collaborate deeply with internal business partners, dealers, and agencies to achieve eCommerce results, leading a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement. Additionally, you will oversee research of multiple requests from business development leaders across the country, developing, recommending, and implementing market research plans for key products and services. You will also be responsible for developing strategic plans for the expansion of existing brands and the development of new products or services, coordinating the implementation of these plans, and presenting overall marketing plans and strategic direction for the region to senior management for funding approval and support.

Responsibilities

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
• Manages a team of paid media experts and agencies to achieve business results.
• Manages a significant paid media budget while achieving world-class ROAS and conversion rates.
• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results.
• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement.
• Oversees research of multiple requests from business development leaders across the country.
• Develops, recommends, and implements market research plans for key products and services; collaborates on brand positioning, databases, and direct response.
• Develops strategic plans for expansion of existing brands and development of new products or services; coordinates the implementation of plans.
• Presents overall marketing plans and strategic direction for the region to senior management for funding approval and support.

Requirements

• 10+ years of paid media marketing execution experience.
• 3 years supervisory experience in paid media agency management.
• Experience with multi-channel paid media tactics and multi-country marketing plans.
• Experience in paid media collaboration plans with distributors/dealers.
• Paid media execution experience with a Fortune 500 company.
• Bachelor's degree (MBA preferred).

Nice-to-haves

• Knowledge of customer focus and ability to leverage that information in creating customized customer solutions.
• Global perspective on conducting business in the international marketplace.
• Creativity in promoting original thinking and applying it to business situations.
• Effective communication skills to transmit and interpret ideas and information accurately.
• Ability to influence decisions within and outside the organization.
• Relationship management skills to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic thinking to maintain focus on key success factors for the organization.
• Vendor/supplier management skills to effectively manage business relationships.

Benefits

• Annual incentive bonus plan
• Medical, dental, and vision coverage
• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
• 401k savings plan
• Health savings account (HSA)
• Flexible spending accounts (FSAs)
• Disability benefits
• Life Insurance
• Parental leave
• Healthy Lifestyle Programs
• Employee Assistance Programs
• Voluntary Benefits and Employee Discounts
• Tuition Reimbursement
• Career Development