Caterpillar - Peoria, IL
posted 5 months ago
At Caterpillar Inc., your work shapes the world. Joining our global team means becoming part of a community that values not only the work we do but also the people we work with. As a member of Cat Digital, the digital and technology arm of Caterpillar, you will play a crucial role in shaping our eCommerce strategies. This position is designed for a dynamic individual who will supervise and lead the Paid Marketing Media team, ensuring that we meet our customer acquisition, retention, and revenue goals through effective paid media strategies. In this role, you will develop, manage, and execute global eCommerce paid media plans. You will oversee a significant budget, aiming for world-class Return on Advertising Spend (ROAS) and conversion rates. Collaboration is key; you will work closely with internal business partners, dealers, and agencies to drive eCommerce results. Your leadership will foster a culture of inclusion, thought leadership, and high employee engagement, while also overseeing research requests from business development leaders across the country. You will be responsible for developing and implementing market research plans for key products and services, collaborating on brand positioning, and coordinating the implementation of strategic plans for brand expansion and new product development. Presenting overall marketing plans and strategic direction to senior management for funding approval will also be a critical part of your responsibilities. This position offers a unique opportunity to influence the direction of our marketing efforts and contribute to the success of Caterpillar's digital initiatives.