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eCommerce Specialist (Based in Edison, NJ)
24 Seven - Edison, NJ
posted about 2 months ago
About the position
The E-Commerce Specialist will manage and enhance the online presence of a leading brand in stainless steel drinkware and food storage solutions. This role focuses on overseeing e-commerce operations, driving traffic to the website, optimizing the online shopping experience, and ensuring effective day-to-day management of the site. The ideal candidate will possess strategic thinking and hands-on expertise in e-commerce, digital marketing, and analytics to boost brand visibility and online sales.
Responsibilities
- Oversee daily operations of the brand's e-commerce website.
- Ensure website functionality, performance, and user experience are optimized.
- Manage product listings, updates, and pricing to ensure accuracy and appeal.
- Collaborate with developers or tech teams to implement new features or resolve issues.
- Develop and execute strategies to drive traffic to the website through SEO, PPC, email marketing, and social media campaigns.
- Analyze website traffic and user behavior to improve conversion rates.
- Implement A/B testing to optimize user engagement and sales.
- Plan and execute digital marketing campaigns to enhance brand visibility and revenue.
- Leverage data analytics to measure the effectiveness of campaigns and adjust strategies as needed.
- Coordinate with the logistics team to ensure inventory accuracy and timely order fulfillment.
- Monitor stock levels and coordinate product availability on the website.
- Ensure an excellent online shopping experience for customers.
- Address customer feedback and implement improvements to meet their needs.
- Monitor and report on website performance, sales, and marketing efforts.
- Use data to inform strategic decisions and identify growth opportunities.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in e-commerce management.
- Proficiency in e-commerce platforms Shopify.
- Strong understanding of SEO, PPC, and digital marketing best practices.
- Experience with website analytics tools (e.g., Google Analytics).
- Excellent project management and organizational skills.
- Strong problem-solving skills and ability to work under pressure.
- Passion for delivering exceptional customer experiences and driving online growth.
Benefits
- Competitive salary and benefits.
- Opportunity for professional growth and creativity.
