eMarketing Specialist, Social

Fanatics - San Mateo, CA

Full-time - Entry Level

San Mateo, CA

501-1,000 employees

Food Services and Drinking Places

About the position

The eMarketing Specialist at Fanatics Commerce will focus on optimizing digital marketing efforts across various social media platforms. This role requires a strong analytical mindset to interpret data trends and translate them into actionable business outcomes, contributing to the overall success of the marketing team. The ideal candidate will have experience in digital marketing, particularly in paid social channels, and will be responsible for ensuring that marketing spend aligns with key performance indicators (KPIs).

Responsibilities

• Analyze sales and performance data throughout the entire Fanatics business.
• Ensure that digital marketing spend across paid social platforms aligns with overall KPIs using data-backed insights.
• Continuously introduce new testing and strategic ideas to evolve in the changing digital marketing landscape.
• Support product launches and drops to maximize revenue through existing campaigns.
• Collaborate with external and internal partners on new features and advancements.
• Work closely with the eMarketing product team and other cross-functional teams to ensure key features are released according to plan.
• Make spend decisions and budget recommendations for efficient resource allocation.
• Translate data insights into compelling marketing narratives to communicate strategies and results to stakeholders.

Requirements

• Bachelor's degree preferred.
• 1-2 years of digital marketing experience preferred.
• Strong business reporting skills for data-driven decision-making.
• High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint).
• Strong quantitative skills and experience utilizing scientific analytic methods.
• Familiarity with SQL is highly preferred.
• Ability to work cross-functionally with technology product managers and product developers.

Nice-to-haves

• Knowledge of Paid Social channels (Meta, Tiktok, X, Pinterest, SnapChat) is preferred.
• Interest in professional and collegiate sports.

Benefits

• Flexible scheduling options.
• Opportunities for professional development and growth within the company.