East Regional Area Manager, Social Media & Digital Content (DP, SFGADV)

Cedar Fair Entertainment Company - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Amusement, Gambling, and Recreation Industries

About the position

The East Regional Area Manager, Social Media & Digital Content will oversee the daily content production for multiple parks in the region, focusing on creating engaging and visually appealing content across various digital platforms. This role aims to enhance brand visibility and audience engagement while ensuring alignment with company goals and regional branding.

Responsibilities

• Create and produce engaging written, visual, and multimedia content for social media platforms, blogs, and newsletters across multiple parks.
• Design graphics, illustrations, and promotional materials that adhere to brand guidelines and resonate with target demographics.
• Maintain a consistent brand voice and tone across all channels.
• Utilize an editorial calendar to manage content creation and delivery efficiently.
• Collaborate with key stakeholders to brainstorm and implement content ideas that support promotional campaigns and park activities.
• Monitor and analyze organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
• 1 - 3 years of experience in developing content creation for digital platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
• Strong written and verbal communication skills with a customer service mindset.
• Excellent time management and organizational skills with the ability to multitask and prioritize workload effectively.
• Ability to work independently and collaboratively in a fast-paced environment.