East Regional Manager, Public Relations (SFNE, G.Escape + G.E. Lodge)

Cedar Fair Entertainment Company - Rochester, NY

Full-time

Rochester, NY

Amusement, Gambling, and Recreation Industries

About the position

The Regional Manager, Public Relations is responsible for executing effective public relations strategies for the assigned parks in the East region, including Six Flags New England, Great Escape, and Great Escape Lodge. This role focuses on enhancing the parks' image, managing media relations, and organizing promotional events to secure positive media coverage and improve public awareness.

Responsibilities

• Oversee execution of public relations strategies to promote regional parks, focusing on improving awareness, managing reputation and enhancing each park's image.
• Create news releases, media alerts, media kits, and other materials to generate media interest and coverage, supporting PR initiatives as needed.
• Cultivate and maintain relationships with media contacts, influencers, and stakeholders to secure positive media coverage.
• Conduct media outreach efforts, including pitching proactive story ideas and managing interview requests.
• Help team to organize and manage press events and community outreach initiatives for assigned parks.
• Collaborate closely with internal stakeholders to ensure cohesive messaging and alignment with overall PR strategies.
• Assist with content capture as needed to support the Social Media & Digital content team.
• Manage crisis communication efforts as needed.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 2-4 years of experience in public relations, communications or media relations.
• Strong media relations and crisis communication skills.
• Experience in media pitching and relationship building.
• Ability to work under pressure and handle multiple tasks simultaneously.
• Detail-oriented and highly organized.