Ecommerce and Digital Marketing Manager

Blinds To Go - Paramus, NJ

Full-time - Mid Level

Paramus, NJ

Furniture and Related Product Manufacturing

About the position

The Ecommerce and Digital Marketing Manager at Blinds To Go is a key member of the digital marketing team responsible for enhancing customer experience, optimizing website conversions, and driving sales through effective digital marketing strategies. This role requires expertise in data analysis and e-commerce to identify growth opportunities and improve the company's online presence.

Responsibilities

• Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
• Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
• Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
• Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
• Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
• Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
• Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
• Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
• Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.

Requirements

• Bachelor's degree in business, marketing, data analytics, or a related field.
• Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts.
• Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
• Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
• Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
• Experience with A/B testing, and experimentation methodologies is a plus.
• Strong interpersonal skills and proven ability to network and build relationships.
• Strong critical thinking skills to assess client needs and propose effective solutions.
• Self-motivated and able to work independently.

Nice-to-haves

• Experience with A/B testing and experimentation methodologies is a plus.