Ecommerce and Social Media Marketing Manager

$45,000 - $60,000/Yr

Dr Botanicals - Fort Lauderdale, FL

Full-time - Mid Level

Fort Lauderdale, FL

About the position

Dr Botanicals USA is seeking a dynamic and sales-driven Ecommerce and Social Media Marketing Manager to join our eCommerce team in Fort Lauderdale, FL. This role is pivotal in overseeing all aspects of our online store, ensuring a seamless and engaging customer experience. The ideal candidate will have a strong passion for social media, particularly in crafting captivating online adverts for platforms like TikTok, Instagram, and Facebook. The successful candidate will possess a 'sales hungry' mindset, a deep understanding of social media trends, and a proven ability to generate ecommerce growth through innovative and engaging ad campaigns. This position requires a blend of creativity, analytical skills, and a passion for staying ahead in the ever-evolving world of social commerce. In this role, you will be responsible for optimizing product listings, pricing, and promotions to drive conversions and increase average order value. You will analyze sales data and customer behavior to identify opportunities for improvement and growth, implementing strategies to reduce cart abandonment and increase customer retention. Additionally, you will develop and execute comprehensive social media marketing strategies, conceptualizing and managing highly engaging ad campaigns tailored to each platform's unique audience and format. Staying abreast of the latest social media trends, features, and algorithms will be crucial to ensure maximum reach and impact. Collaboration is key in this role, as you will work closely with cross-functional teams, including design, development, and customer service, to ensure alignment and achieve business objectives. You will also collaborate with the broader marketing team to integrate social media efforts with overall digital marketing campaigns, including SEO, PPC, email marketing, and content marketing. Setting clear KPIs and tracking campaign performance to measure ROI and identify areas for optimization will be part of your responsibilities.

Responsibilities

• Oversee all aspects of our online store, ensuring a seamless and engaging customer experience.
• Optimize product listings, pricing, and promotions to drive conversions and increase average order value.
• Analyze sales data and customer behavior to identify opportunities for improvement and growth.
• Implement strategies to reduce cart abandonment and increase customer retention.
• Develop and execute comprehensive social media marketing strategies across key platforms, focusing on TikTok, Instagram, and Facebook.
• Conceptualize, create, and manage highly engaging and conversion-focused ad campaigns tailored to each platform's unique audience and format.
• Stay abreast of the latest social media trends, features, and algorithms to ensure maximum reach and impact.
• Build and nurture an active and engaged online community through compelling content and interactions.
• Leverage influencer marketing and partnerships to expand brand reach and drive sales.
• Collaborate with the broader marketing team to integrate social media efforts with overall digital marketing campaigns, including SEO, PPC, email marketing, and content marketing.
• Set clear KPIs and track campaign performance to measure ROI and identify areas for optimization.
• Collaborate with cross-functional teams, including design, development, and customer service, to ensure alignment and achieve business objectives.

Requirements

• 3+ years of experience in social media marketing, with a demonstrated track record of driving online sales growth and engagement, particularly through paid advertising.
• A 'sales hungry' attitude and a passion for achieving results.
• Deep understanding of major social media platforms, particularly TikTok, and a knack for creating thumb-stopping content.
• Ability to develop innovative and engaging ad campaigns that resonate with target audiences and drive conversions.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Proficiency in social media advertising platforms, analytics tools, and social media management tools.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.

Nice-to-haves

• Experience in the relevant industry.
• Video editing and graphic design skills.
• Knowledge of HTML, CSS, and JavaScript.

Benefits

• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Parental leave