Ecommerce Email Marketing Manager

$75,000 - $115,000/Yr

Marc Fisher Footwear - New York, NY

Full-time - Mid Level

New York, NY

Personal and Laundry Services

About the position

Marc Fisher Footwear is seeking an experienced E-Commerce Marketing Manager to lead the execution of digital marketing campaigns. This role focuses on enhancing business KPIs through strategic planning, implementation, and analysis of various marketing channels, including email/SMS, paid social, and performance marketing. The position requires collaboration with cross-functional teams and reports directly to the Director of E-Commerce Marketing.

Responsibilities

• Develop and execute digital marketing campaigns across multiple marketing channels, including email/SMS, search, shopping, and display.
• Partner with outside agencies to traffic campaign assets including creative, copy, and product lists, ensuring timely campaign launches.
• Preview and test all email/SMS and paid social campaigns.
• Responsible for campaign testing, planning, and execution.
• Analyze and deliver email and paid social creative performance reporting.
• Oversee email testing process including intake, prioritization, scheduling, and reporting.
• Stay abreast of industry news, Listrak feature releases, and email marketing best practices regarding testing, automation, personalization, and deliverability.

Requirements

• 5-7 years of marketing and campaign experience at high volume retail.
• Experience with Google, Meta, 3rd party retargeting, lead generation, and paid advertising.
• Experience with Monday.com is preferred.
• Strong analytical skills with the ability to provide improvement recommendations.
• Understanding of marketing attribution.
• Effective decision-making skills.
• Excellent written and verbal communication skills.
• Working knowledge of customer databases and tools.
• Ability to think strategically and lead initiatives.
• Advanced troubleshooting and multi-tasking skills.
• Intellectually curious with a relentlessly positive attitude.

Nice-to-haves

• Experience with Listrak or similar email marketing platforms.

Benefits

• Comprehensive Medical, Dental & Vision offerings
• 401k Plan with company match
• 15+ Paid Holidays
• Summer Fridays
• 15 PTO days
• Company paid life insurance at 2x salary
• Employee Discount
• Commuter & Medical/Dependent Flex Spending Benefits
• Pet Insurance