Ecommerce Marketing and Content Manager

$90,000 - $110,000/Yr

Gaia, Co.,Ltd. - Louisville, CO

Full-time - Senior

Onsite - Louisville, CO

Performing Arts, Spectator Sports, and Related Industries

About the position

The Ecommerce Marketing and Content Manager at Gaia is responsible for developing and executing marketing strategies to drive traffic and increase sales on the ecommerce platform. This role involves overseeing digital campaigns, creating engaging content, and utilizing analytics to enhance user engagement and conversion. The ideal candidate will have a strong background in ecommerce marketing, particularly with third-party platforms, and will thrive in a collaborative environment focused on conscious media and social impact.

Responsibilities

• Develop and implement comprehensive marketing strategies across digital platforms aligned with Gaia's mission and business objectives.
• Create, manage, and optimize site content to enhance user engagement and support marketing goals.
• Oversee and execute digital campaigns, collaborating with cross-functional teams to align content with brand messaging.
• Monitor and analyze site and campaign performance metrics and make data-driven decisions to refine strategies for improved conversion and sales.
• Work closely with product and marketing teams to ensure a coherent brand narrative across all channels.

Requirements

• 8-12 years of experience in ecommerce marketing, particularly within ecommerce.
• Strong preference for candidates with experience in third-party ecommerce platforms and/or in the travel industry.
• Bachelor's degree in Marketing, Communications, Business Administration, or related field; or equivalent experience.
• Proven track record of driving sales and user engagement through innovative marketing strategies.
• Strong understanding of Shopify or similar ecommerce CMS, with experience creating and/or editing landing pages in WordPress.
• Strong foundation and hands-on experience in SEO, both fundamentals and the latest best practices.
• Excellent strategic thinking and analytical skills, with a data-driven approach to decision-making.

Nice-to-haves

• Candidates must be a Gaia member and familiar with Gaia's offerings.
• Passion for conscious media and social impact.

Benefits

• Health insurance
• On-site gym
• Dental insurance
• 401(k)
• Vision insurance
• Life insurance