Hearst Communications - Easton, PA

posted 4 days ago

Full-time - Mid Level
Easton, PA
Publishing Industries

About the position

The Editor for the Content Hype team at Hearst's Enthusiast Group is responsible for ideating, creating, editing, packaging, and distributing content that enhances the performance and visibility of previously produced material. This role focuses on engaging niche audiences through creative repackaging and original content creation, aiming to drive membership conversion and retention, as well as affiliate commerce. The ideal candidate will have a strong background in editorial work, content marketing, and data-driven projects, with a passion for health, wellness, and fitness topics.

Responsibilities

  • Originate and edit content that meets performance metrics under the direction of the Deputy Editor.
  • Assign, file, and top-edit stories, scripts, and video captions.
  • Create cross-platform experiences for readers across digital, print, and social channels.
  • Manage and/or mentor team members, depending on experience.

Requirements

  • At least 4-6 years of experience working for a digital media brand, ideally in the health/wellness/fitness space or service-oriented brand.
  • Experience with SEO-based content and finding service angles from news or timely events.
  • Demonstrated experience publishing digital content within a CMS and working with analytics tools such as Google Analytics and Google Trends.
  • Ability to thrive under multiple projects while meeting tight deadlines.
  • Bachelor's degree.

Nice-to-haves

  • A keen sense of what's new and trending in the health/fitness space.
  • Resourcefulness to pitch existing stories to the Hype team for treatment.
  • Bonus: passion for running and/or cycling culture.

Benefits

  • Base salary range between $62,310-$69,000, dependent on experience and market demands.
  • Position covered under the Writers Guild of America, East, Collective Bargaining Agreement.
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