Editorial Content Marketing Manager

$145,000 - $145,000/Yr

Honeybook - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

10,001+ employees

Professional, Scientific, and Technical Services

About the position

HoneyBook is seeking an experienced Editorial Content Marketing Manager to develop and own a unified editorial strategy across all content touchpoints, including the blog, marketing site, and educational channels. This role is crucial in shaping the voice of our brand, ensuring consistency and alignment across all platforms. The ideal candidate will blend creativity with strategic thinking to produce content that informs, educates, engages, and inspires our audience. By establishing and maintaining a cohesive content narrative, this individual will play a critical role in amplifying brand awareness and fostering deeper connections with our target audience of independent business owners, ultimately driving acquisition and strengthening retention. In this position, you will be responsible for developing a clear content strategy and calendar that cross-functional stakeholders can align with, enabling us to tell one cohesive brand story in the market. This includes defining our content focus areas, establishing a monthly workflow within each focus area, and identifying the resources and stakeholders required for execution. You will work with cross-functional partners to define content goals that align with company objectives and effectively communicate the content team's progress towards these goals with marketing and leadership stakeholders. You will craft and maintain compelling, high-quality, long-form content that resonates with our target audience, integrates our brand positioning, and drives engagement on our blog and website. Additionally, you will develop an editorial thought leadership platform in partnership with the Communications team, elevating the brand as a credible cultural leader for independent businesses and reinforcing our position as an authority in the industry. Establishing and maintaining our editorial guidelines will be essential to ensure our editorial tone of voice reflects our brand positioning, value propositions, and core values across all content surfaces. As a member champion, you will develop our member storytelling program and strategic execution to ensure the member experience remains central to our content strategy. This includes initiatives like customer case studies, product use cases, and integrating the member voice into marketing campaigns. You will also generate insights and recommendations for improving content effectiveness and ROI, including on-page UX/UI considerations, and work with creative and development partners to enhance the content experience. Finally, you will manage the content budget and external vendor relationships, including budget projections, expense management, contracts, renewals, and adjustments.

Responsibilities

• Develop a clear content strategy and calendar that aligns with cross-functional stakeholders.
• Define content focus areas and establish a monthly workflow within each focus area.
• Work with partners to define content goals aligned with company objectives.
• Communicate the content team's progress towards goals with marketing and leadership stakeholders.
• Craft and maintain compelling, high-quality, long-form content that resonates with the target audience.
• Develop an editorial thought leadership platform in partnership with the Communications team.
• Establish and maintain editorial guidelines that define the tone of voice for the brand.
• Develop a member storytelling program to ensure the member experience is central to the content strategy.
• Generate insights and recommendations for improving content effectiveness and ROI.
• Manage the content budget and external vendor relationships.

Requirements

• 5+ years of content marketing experience, with a focus on developing and leading editorial strategy across multiple publishing channels.
• Demonstrated experience managing internal and external stakeholders, including contractors and agencies.
• Proven ability to manage multiple projects simultaneously.
• Strong communication and presentation skills (verbal and written).
• Familiarity with publishing platforms, particularly WordPress; Webflow is a plus.
• Familiarity with content analysis and optimization platforms like Google Data Studio, Search Console, SEMrush, etc.

Nice-to-haves

• Experience working with SMB consumer and SaaS platforms.

Benefits

• Competitive salary and meaningful equity grants.
• Wellness programs.
• Exceptional family leave policies.