L'Occitane - New York, NY
posted 2 months ago
We are seeking a Social Media Community Coordinator to nurture and grow the ELEMIS community across various social media platforms. This role is integral to our Social Media team and requires a passion for social media marketing and community management. The ideal candidate will demonstrate exceptional collaboration and communication skills, working closely with our Marketing and PR teams, as well as Customer Care, to ensure 100% responsiveness across all social platforms. As the brand voice and primary relationship manager between ELEMIS and its consumers, you will own community management and engage with our audience effectively. In this position, you will be responsible for community engagement, social listening, content creation, scheduling, campaign planning, trend research, social reporting, and competitive research. You will analyze community sentiment and engagement through daily, weekly, and monthly insights reports, ensuring that our messaging aligns with our brand ethos and meets customer needs. Your role will also involve producing engaging content across platforms like TikTok, Instagram, YouTube, and Facebook, with a particular focus on TikTok and Instagram Reels. Additionally, you will assist the Social Media Manager with scheduling and posting, including on weekends and holidays. You will evaluate potential risks to the brand while identifying opportunities for positive engagement. Creating global community management guidelines and fostering relationships with content creators will also be key aspects of your responsibilities. Staying updated on the latest social media trends and competitive landscape will help you bring fresh, creative ideas to the team, contributing to our overall social media strategy and community growth.