Email and CRM Marketing Manager

$72,800 - $72,800/Yr

Stafford Technology - Columbus, OH

Full-time - Mid Level

Columbus, OH

Professional, Scientific, and Technical Services

About the position

The Email and CRM Marketing Manager at Stafford Technology is responsible for developing and executing email marketing campaigns and managing CRM strategies to enhance customer engagement and drive sales. This role involves utilizing various marketing tools and analytics to optimize campaigns and improve overall marketing effectiveness.

Responsibilities

• Develop and execute email marketing campaigns to engage customers and drive sales.
• Manage CRM strategies to enhance customer relationships and retention.
• Utilize web analytics to track and report on campaign performance.
• Conduct A/B testing and multivariate testing to optimize email content and design.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Create and manage content for email and CRM platforms using tools like Salesforce Marketing Cloud and Eloqua.
• Analyze customer data to identify trends and opportunities for targeted marketing efforts.
• Ensure compliance with web accessibility standards in all marketing materials.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1 year of experience in email marketing and CRM management.
• Proficiency in CRM software such as Salesforce and Marketo.
• Experience with email marketing platforms like Eloqua and Salesforce Marketing Cloud.
• Strong understanding of web analytics tools such as Google Analytics and Tableau.
• Familiarity with HTML, CSS, and web accessibility standards.
• Excellent communication and organizational skills.

Nice-to-haves

• Experience with Drupal and Adobe Creative Suite.
• Knowledge of SEO and social media management.
• Familiarity with Google Ads and SEM strategies.
• Project management experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off