Email and SMS Marketing Specialist

$52,000 - $59,301/Yr

Jack Henry - Santa Ana, CA

Part-time - Entry Level

Remote - Santa Ana, CA

Educational Services

About the position

The Email and SMS Marketing Specialist will play a crucial role in executing marketing strategies for Jack Henry and Elliot Cole, focusing on customer retention and driving conversions through targeted email and SMS campaigns. This part-time position requires a creative individual with experience in crafting engaging content and optimizing marketing efforts to enhance customer relationships and brand loyalty.

Responsibilities

• Implement and execute email and SMS marketing strategies for Jack Henry and Elliot Cole, focusing on customer retention and driving conversions.
• Develop and manage email and SMS campaign calendars in alignment with the overarching marketing strategy.
• Drive list growth through targeted strategies that attract and retain engaged subscribers.
• Write, design, and optimize email and SMS content to enhance engagement and conversions.
• Segment audiences effectively to deliver targeted messages that resonate with each demographic.
• Track, analyze, and report on campaign performance, using insights to continually refine and improve strategies.
• Stay updated on industry trends to maintain Jack Henry and Elliot Cole's edge in the market.
• Collaborate with the marketing team to ensure a cohesive message across all channels.

Requirements

• 3-5 years of experience in email and SMS marketing, with a proven record of driving engagement, list growth, and conversions.
• Deep understanding of email/SMS marketing platforms, audience segmentation, and campaign analytics.
• Ability to transform high-level strategy into actionable, engaging campaigns.
• Strong copywriting skills with an eye for detail, design, and effective messaging.
• Familiarity with best practices for customer retention, list growth, and engagement within a 360-degree marketing framework.
• Collaborative, team-oriented mindset with the ability to work closely with various marketing functions.

Benefits

• Employee discount
• Flexible schedule
• Professional development assistance
• Work from home