Email and Social Media Marketing Specialist

$50,000 - $60,000/Yr

Paradigm - Virginia Beach, VA

Full-time - Mid Level

Virginia Beach, VA

11-50 employees

Professional, Scientific, and Technical Services

About the position

The Email and Social Media Marketing Specialist at Paradigm Inc. is a creative and strategic role focused on developing, executing, and optimizing email marketing campaigns and creating engaging content for social media platforms. This position requires a strong design sensibility, strategic thinking, and the ability to analyze performance metrics to drive engagement and conversions. The ideal candidate will be detail-oriented, dependable, and passionate about design, with a solid understanding of various marketing tools and platforms.

Responsibilities

• Develop and manage email marketing campaigns, including design, content creation, and deployment.
• Segment audiences and personalize emails to maximize engagement and conversion rates.
• Analyze email performance metrics and optimize campaigns accordingly.
• Ensure campaigns comply with email marketing regulations.
• Create, schedule, and post engaging organic content on social media platforms.
• Collaborate with the team to align social media content with marketing strategies.
• Stay updated on social media trends and platform algorithm changes.
• Track and report social media KPIs such as engagement rates and follower growth.
• Design high-quality visuals for email campaigns and social media using Adobe Creative Suite and Canva.
• Create video and animation content as needed using Adobe Premiere Pro and After Effects.
• Maintain adherence to brand guidelines across all materials.
• Collaborate with the marketing team to align efforts with overall business goals.
• Use Microsoft Dynamics for campaign tracking and reporting.
• Provide regular reports on campaign performance and insights for continuous improvement.

Requirements

• Certification and/or bachelor's degree in Marketing, Graphic Design, Fine Arts, or related field (or equivalent experience).
• 3+ years of experience in graphic design, email marketing, and/or social media management.
• Expertise in Adobe Creative Suite applications (Photoshop, Illustrator, InDesign).
• Proficiency in Canva and Microsoft Dynamics for marketing.
• Strong knowledge of social media platforms and content trends.

Nice-to-haves

• Experience with video editing and animation tools like Adobe Premiere Pro and After Effects.
• Familiarity with pre-press and print production processes.
• Photography skills for content creation.
• Ability to create professional presentations using Microsoft 365 applications.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Vision insurance
• Opportunities for advancement
• Retirement plan