Email Applications Developer

Bath & Body Works - Columbus, OH

Full-time - Mid Level

Hybrid - Columbus, OH

Health and Personal Care Retailers

About the position

The Email Application Developer at Bath & Body Works plays a crucial role in supporting the Email Product team by designing, architecting, and developing solutions for the email platform. This position involves executing feature enhancements, optimizing daily email operations, and serving as a subject matter expert in email marketing and transactional email programs. The developer will also be responsible for training team members and creating operational efficiencies using available tools and technology.

Responsibilities

• Be the subject matter expert for email campaign setup & deployment for all email types.
• Document technical account setup and audit tooling surrounding campaign deployment processes.
• Provide technical solutions and train analysts on custom email capabilities built by you and the product team.
• Work alongside data analytics team to internalize audience file generation, daily execution specs, audience count operations, and feeding data back in our CDM.
• Own Web Analytics Connector and UTM tagging alongside Martech/Data & Analytics to provide thorough reporting on email performance.
• Develop HTML/CSS templates for 3rd party platforms such as Queue-it, Narvar, and others as needed for internal customer projects.
• Maintain (editing, updating, QA) code snippets, email template systems using SFMC code blocks, AMPscript, and HTML/CSS, and other markup languages as required by vendor tooling.
• Liaison and work closely with SFMC partners on special projects, such as API integrations, platform setup, etc.
• Create, edit, and maintain subscriber lists and data extensions.
• Implement segmentation, personalization, and dynamic content.
• Work with Enterprise Technology teams to handle SSL certificates, Domain, Subdomain, DNS configurations, and send classification management in SFMC.
• Optimize deployment process to respond to business needs following agile principles.
• Assist digital production analysts and marketing in tracking and resolving customer experiences issues related to campaign setup (audience files, segmentation, data) after hours.
• Develop insights on customer and business dynamics through metrics.
• Apply campaign performance feedback into workflow and segmentation testing.
• Maintain Confluence documentation of solutions and proprietary processes as it relates to the email product at BBW.

Requirements

• 4+ years of direct experience working within digital retail operations preferred
• Experience with the Scrum model and/or Agile methodologies
• Proficiency with HTML/CSS for email with experience in email coding best practices and optimization for each email client
• Proficiency with scripting languages for dynamic email content (AMPscript, JSS, etc)
• Proficiency with JSON, XML
• Experience effectively leading teams (directly or indirectly)
• Proficiency with an Enterprise Email Marketing Provider such as Salesforce Marketing Cloud
• Experience with Atlassian products (Jira, Confluence)
• Proficiency working with SOAP/RESTful web services
• Experience with personalization and visual experience platforms (MovableInk)
• Familiarity with SSL certificates
• Proficiency with writing SQL queries
• Detail-oriented with a penchant for organization and tidiness
• Excellent written and oral communication skills, including relationship management, presentation, facilitation, and decision support
• Experience working in a large, highly matrixed, enterprise with competing priorities across teams
• A minimum of a bachelor's degree (preferred) and/or significant related experience

Nice-to-haves

• Experience with AMPscript, journey builder, automation studio, and other proprietary SFMC technology
• Familiarity with Adobe Creative Cloud Suite (Photoshop)

Benefits

• Store discount
• Health insurance
• Paid time off
• No cost mental health and well-being program
• Flexible and affordable saving programs