Email Channel Manager, Amazon Ads Marketing

$70,900 - $151,700/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Email Channel Manager at Amazon Ads is responsible for the strategy, governance, and excellence of key email programs that reach over 4 million customers. This role focuses on creating high-quality customer experiences through effective email marketing strategies, ensuring performance tracking, and collaborating with various teams to enhance the overall email program effectiveness.

Responsibilities

• Own end-to-end channel governance and overall excellence of key email programs
• Develop a comprehensive strategy for email programs that work back from the customer experience
• Establish guardrails, processes, and mechanisms to ensure high-quality, scalable email program operations and performance
• Define, test, and scale best-in-class customer experiences
• Drive the launch of new processes and solutions to enhance the customer experience
• Partner with Marketing and UX teams to define best-in-class email customer experiences
• Collaborate with Product, Measurement, and Engineering teams to implement scalable operations and governance
• Work closely with Analytics teams to create and optimize performance reporting
• Track and analyze critical performance metrics like engagement, customer sentiment, and deliverability
• Leverage findings to continuously optimize the customer experience and make strategic decisions

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing or working within cross-functional marketing and creative teams

Nice-to-haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Benefits

• Medical insurance
• Financial benefits
• Equity options
• Sign-on payments
• Comprehensive employee benefits