Email Channel Manager, Amazon Ads Marketing

$70,900 - $151,700/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Ads is seeking a customer-obsessed Email Channel Manager to own the strategy, governance, and overall excellence for key email programs. This role is crucial in ensuring that Amazon Ads email programs, which reach over 4 million customers, deliver high-quality and helpful experiences. The successful candidate will define governance and standards for email programs, create execution processes, and partner cross-functionally to enhance the email customer experience. This position requires a blend of strategic planning and tactical execution, with a strong focus on data-driven insights to influence stakeholder decisions.

Responsibilities

• Own end-to-end channel governance and overall excellence of key email programs
• Develop a comprehensive strategy for email programs that work back from the customer experience
• Establish guardrails, processes, and mechanisms to ensure high-quality, scalable email program operations and performance
• Define, test, and scale best-in-class customer experiences
• Design, test, and implement innovative customer experiences across email
• Collaborate cross-functionally with Marketing and UX teams to define best-in-class email customer experiences
• Partner with Product, Measurement, and Engineering teams to implement scalable and efficient operations and governance
• Work closely with Analytics teams to create and optimize performance reporting
• Measure and optimize email program performance
• Track and analyze critical performance metrics like engagement, customer sentiment, and deliverability

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing or working within cross-functional marketing and creative teams

Nice-to-haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Benefits

• Full range of medical benefits
• Financial benefits
• Equity and sign-on payments as part of total compensation package