American Bar Association - Chicago, IL
posted 2 months ago
The American Bar Association (ABA) is seeking an Email Marketing Specialist to join its Marketing Automation and Operations team. This role is pivotal in supporting the daily email operations of the ABA Marketing organization, ensuring that automated email campaigns are executed efficiently and effectively. The Email Marketing Specialist will work under the supervision of the Email Marketing Analyst and will be responsible for various aspects of email marketing, including content development, configuration, quality assurance testing, audience segmentation, and maintaining email data hygiene. In this position, the specialist will assist in leveraging Salesforce Marketing Cloud to enhance marketing communications. The role requires a detail-oriented individual who can maintain operational accuracy and transparency in all automated email campaigns. The specialist will also be tasked with generating monthly reports to monitor email performance, identify usage patterns, and troubleshoot any errors or issues that may arise. Collaboration with stakeholders across the organization is essential to ensure that audience segmentation rules are adhered to and that feedback is effectively communicated and integrated into the email marketing strategy. The ABA is committed to advancing the rule of law and ensuring access to justice for all. The work of the Email Marketing Specialist will contribute to these goals by helping to eliminate bias, enhance diversity, and promote the values of the legal profession. The ABA offers a supportive work environment with opportunities for continuing education and career development, recognizing the valuable contributions of its staff through a comprehensive benefits package.