The Bay Club - San Francisco, CA

posted 2 days ago

Hybrid - San Francisco, CA
Amusement, Gambling, and Recreation Industries

About the position

Under the direction of the Senior Vice President, CRM, the Email Front End Developer is instrumental in crafting and optimizing email campaigns that deliver impactful, engaging messages. Leveraging your expertise in email development and industry best practices, you will work closely with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives. In this role, you will be responsible for creating dynamic, personalized email experiences that resonate with our members and leads. Your ability to create highly functional emails, combined with a strong understanding of automation and journey-based content, will ensure that our campaigns achieve maximum engagement and performance. The ideal candidate is technically adept, possesses a strong knowledge of email design, and excels in troubleshooting and problem-solving. You are proficient in dynamic content, automation tools, and email testing, ensuring consistent and high-quality execution across all campaigns. This is a hybrid role, working 3 days per week from our headquarters in San Francisco, CA, and reports directly to the SVP of Customer Relationship Marketing.

Responsibilities

  • Proficiency in HTML, CSS, and responsive design principles for email.
  • Strong understanding of email design best practices, including accessibility and dark mode optimization.
  • Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Klaviyo).
  • Expertise in tools like Litmus, Email on Acid, or similar platforms to test, troubleshoot, and optimize email rendering across multiple clients and devices and to ensure fast load times and smooth rendering.
  • Ability to implement dynamic content blocks and conditional logic in emails to personalize experiences based on interest, demographic, behavioral, and transactional data.
  • Knowledge of advanced audience segmentation techniques to create personalized email content that aligns with user preferences, increasing engagement and conversion rates.
  • Experience with A/B testing and email campaign performance analytics.
  • Understanding of key factors influencing email deliverability, including authentication methods (SPF, DKIM, DMARC), spam filters, and sender reputation management.
  • Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR) and accessibility standards.
  • Ability to work both independently and as part of a collaborative team.

Requirements

  • Proficiency in HTML and CSS.
  • Strong understanding of responsive design principles for email.
  • Experience with email marketing platforms such as Salesforce Marketing Cloud, HubSpot, or Klaviyo.
  • Familiarity with testing tools like Litmus or Email on Acid.
  • Ability to implement dynamic content and conditional logic in emails.
  • Knowledge of audience segmentation techniques.
  • Experience with A/B testing and performance analytics.
  • Understanding of email deliverability factors and compliance regulations.
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