Launch Potato - Cincinnati, OH
posted 2 months ago
In this role, you will be directly responsible for driving the end-to-end lifecycle marketing strategy and execution for Launch Potato's email program, which spans multiple properties with millions of monthly consumer visits. This position is an opportunity for you to take ownership and be a doer, significantly enhancing what the brand is currently achieving. We are looking for someone who is not just a manager but a hands-on contributor, ready to unleash their imagination and data-driven creativity to launch new initiatives and campaigns that will impact millions of consumers each month. You will thrive in a fast-paced, dynamic environment, driven by your own motivation and success. Your passion for lifecycle marketing will be evident as you work to understand consumer psychology and the need for quality content and messaging. You will be expected to put yourself in the customer's shoes, solving pain points that enable long-standing growth. Your role will involve being hands-on with data, utilizing insights to drive your email strategies from ideation to execution, ensuring that your work positively impacts both consumers and the business metrics such as Revenue, Life Time Value (LTV), and Revenue per User (RPU). Success in this role will look like optimizing and expanding our automation set for prospective and existing investors to create a more personalized experience, as well as generating a flywheel of testing and feedback. You will develop thoughtful and sophisticated omnichannel campaigns across email, SMS, and push notifications. As the marketing lead, you will consistently A/B test your creatives, subject lines, and other components to ensure best-in-class performance metrics. You will create end-to-end consumer journeys that increase both engagement and lifetime retention value, working across the messaging and yield team to create opportunities for cross-marketing within our financial services offerings. You will own the analysis and presentation of results using qualitative and quantitative data sets, flagging trends and offering solutions to enhance the lifecycle and marketing team. Partnering with our Messaging Operations Manager, you will set up automated messaging streams and consumer lists, ensuring correct data architecture within our marketing ESP. You will also act as a day-to-day leader of email code, debugging teammates' work and keeping up with the latest trends and platforms. Your true owner's mentality will drive you to constantly strive for better performance metrics and engagement across all mediums under your purview.