Email Marketing and Automation Manager

CoStar Group - Washington, DC

Full-time - Mid Level

Washington, DC

Real Estate

About the position

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. The Email Marketing and Automation Manager is responsible for the B2B Email Marketing programs for CoStar targeted marketing campaigns. This individual will work on multiple email projects to include creating templates in HTML, campaign set-up and launch, and testing and analysis. We are looking for an individual who is passionate about email and is excited to bring forward and test new ideas. The ideal candidate can hit the ground running using best practices for email development in Salesforce Marketing Cloud (SFMC). This person will need to have critical workflow management and organization to meet stringent deadlines and stakeholders' expectations. Qualified candidates will be comfortable working on multiple projects simultaneously in a fast-paced and collaborative environment.

Responsibilities

• Deliver email coding and template development with HTML/CSS.
• Work across multiple teams (product marketing, creatives, data analysts, and CRM) to execute campaign creation and analysis.
• Maintain and present email performance reports and make recommendations to the team.
• Coordinate with the design team and data team to deliver email campaigns on schedule.
• Own readability and accurate rendering across all major email clients and devices.
• Create testing scenarios (A/B or Multivariate) for creative and copy testing to optimize and grow CoStar's email marketing practice.
• Manage the set-up of one-time and automated email campaigns, content and message optimization, list segmentation, deployment, and reporting.
• Troubleshoot technical issues related to HTML templates, responsive design, email testing, list segmentation and other aspects of email execution, as required.
• Stay current on and recommend email marketing best practices with coding, design, and testing of email campaigns.

Requirements

• Bachelor's Degree from an accredited, not-for-profit University or College required; MBA preferred.
• 5+ years of relevant experience in email marketing.
• A track record of commitment to prior employers.
• Ability to script and build dynamic emails with variable content for multiple versions.
• Experience testing email rendering across multiple email clients and platforms.
• 2+ years of experience with Sales Force Marketing Cloud (SFMC) required.
• Pardot experience a plus.
• Strong problem-solving skills, relationship management, and project ownership.
• An eye for detail and solid design.
• Familiarity with Figma and Adobe Creative Suite.
• Intermediate to advanced knowledge of HTML and CSS (Responsive email coding).
• Knowledgeable on email sending and testing best practices.
• Audience Segmentation strategy and building.
• Familiarity with project management software (Asana, Jira).

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks