Email Marketing Associate (Non-Profit)
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About The Position
The Email Marketing Associate at the New York City Bar Association (City Bar) plays a crucial role in the Communications and Marketing Department, which is responsible for developing and implementing marketing strategies to promote membership and awareness of the Association's activities, events, and programs, including Continuing Legal Education (CLE). Founded in 1870, the City Bar is a voluntary association of lawyers and law students dedicated to promoting excellence in the legal profession and ensuring access to justice. In this position, the Email Marketing Associate will collaborate with colleagues to create, implement, and optimize email marketing strategies aimed at increasing membership and registrations for both CLE and Non-CLE programs. This includes managing email scheduling, list segmentation, email delivery, and performance analysis to enhance campaign effectiveness and engagement. The role requires a strong understanding of email marketing best practices, as well as proficiency in various email marketing platforms such as Mailchimp, HubSpot, and Constant Contact. The Email Marketing Associate will be responsible for maintaining the accuracy and hygiene of the email database, ensuring compliance with data protection regulations, and collaborating with cross-functional teams to align email marketing efforts with broader marketing initiatives. The position also involves monitoring key performance indicators (KPIs) to assess the success of email campaigns and exploring new technologies, including AI, to enhance marketing efforts. The Associate will attend weekly program meetings to provide updates and plan future marketing strategies, ensuring optimal outreach to prospective registrants.
