Email Marketing/Automation Manager

$60,000 - $100,000/Yr

Collette Travel Service - Pawtucket, RI

Full-time - Mid Level

Hybrid - Pawtucket, RI

Administrative and Support Services

About the position

The Email Marketing/Automation Manager at Collette Travel Service Inc. is responsible for leading a team that produces and deploys all email communications related to the customer experience during various phases of the customer journey. This hybrid role requires a strategic mindset to develop scalable email marketing strategies, manage automation workflows, and collaborate with marketing leaders to enhance customer engagement and retention.

Responsibilities

• Develop scalable B2C and B2B email marketing strategies to attract new users and retain existing customers.
• Work with internal data teams to develop and deploy email automation workflows.
• Ensure customers receive timely and pertinent information about their upcoming trips.
• Communicate product information to customers who have expressed interest.
• Re-engage with customers post-travel to improve retention.
• Collaborate with marketing leaders across the business to execute both tactical and branding campaigns.
• Maintain and execute a comprehensive email marketing calendar aligned with business goals in the US, Canada, and Australia.
• Manage a team of two email marketing specialists.
• Review and analyze data to identify trends and create data-driven recommendations for improving the email marketing program.
• Monitor, evaluate, and report on campaign performance.
• Devise and execute an A/B testing program for email marketing and regularly report on results.
• Foster a collaborative working environment within and outside of the email marketing team.

Requirements

• Associate's Degree, Bachelor's Degree or equivalent experience required.
• 3+ years of experience in Email Marketing, preferably in marketing automation.
• Experience with Hubspot (or similar marketing automation platform) is required.
• Experience leading a team is preferred.
• SQL and HTML experience strongly preferred.
• Experience in the travel industry is a plus.

Nice-to-haves

• Hubspot Marketing certification
• Google Analytics certification

Benefits

• Competitive salary range of $60,000-$100,000
• Hybrid work environment
• Opportunities for professional development
• Collaborative team culture
• Travel opportunities