Healthplanone - Trumbull, CT
posted 5 months ago
HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today. The Email Marketing Coordinator will assist in the management of direct-to-consumer marketing, nurture, and retention programs across key channels, primarily Email and SMS. This role is crucial in ensuring that our marketing efforts are effective and resonate with our audience, ultimately contributing to our goal of improving health insurance accessibility for all. In this position, the Email Marketing Coordinator will collaborate on building, segmenting, and deploying engaging email campaigns and messaging through our Email Service Provider (ESP), Maropost, or other ESP platforms. The coordinator will also assist in creating and executing impactful SMS campaigns using platforms like Heymarket and Twilio. Working closely with the Email Marketing Manager, the coordinator will help design and execute A/B tests to optimize the performance of Email and SMS campaigns, analyze test results, and provide actionable insights to enhance overall campaign effectiveness. Additionally, the coordinator will manage customer replies from Trustpilot, Google Review, and Heymarket, forwarding relevant customer feedback to Sales and/or Customer Care teams for follow-up. Tracking and reporting analysis on campaign performance will also be part of the role, along with providing recommendations for campaign performance improvements. Staying up to date on the latest techniques and best practices for lead acquisition and retention in the Insurance and Medicare space is essential. The coordinator may also perform other related duties as assigned, contributing to the overall success of the marketing team.