Email Marketing Coordinator

Insight Global - Tyler, TX

Full-time

Tyler, TX

Administrative and Support Services

About the position

The Email Marketing Coordinator will manage and execute email marketing campaigns from planning through delivery. This role involves collaboration with merchants, marketing teams, and content creators to optimize email channel performance, drive engagement, and support customer loyalty. The coordinator will ensure alignment among all teams and track results effectively.

Responsibilities

• Manage and execute email marketing campaigns from planning to delivery.
• Collaborate with merchants, marketing teams, and content creators.
• Optimize email channel performance to drive engagement.
• Support customer loyalty through effective email strategies.
• Schedule and track results of email campaigns.

Requirements

• 3+ years of experience in email marketing.
• Working knowledge of Microsoft Office Suite and Google Docs.
• Proficiency in CSS and HTML.
• Familiarity with email compliance and best practices (e.g., CAN-SPAM).
• Experience with A/B testing and analyzing email performance data.
• Experience with analytics tools such as Google Analytics and ESPs (Braze).