Email Marketing Coordinator

Nbc Sports - Stamford, CT

Full-time - Entry Level

Stamford, CT

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Email Marketing Coordinator at NBC Sports will play a crucial role in executing email marketing campaigns, collaborating with various business units to enhance customer engagement and fandom. This position involves managing the end-to-end email production process, ensuring timely delivery of marketing materials, and analyzing campaign performance metrics to optimize future efforts.

Responsibilities

• Participate in planning and execution of email marketing campaigns
• Liaise with various NBC Sports business units to support CRM plans around key programming and milestones
• Conduct quality assurance of all email campaigns
• Coordinate and organize digital assets for email campaigns
• Collect and evaluate email reporting metrics
• Maintain the email calendar and send out weekly updates to the Marketing team
• Ensure that daily email activities are completed and deployed on time
• Organize the distribution of daily, weekly, monthly newsletters
• Keep up with the latest email best practices and marketing trends
• Administer content creation for email distribution
• Troubleshoot and fix any problems during the generation, deployment, and delivery of emails
• Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment
• Facilitate the approval process and implement all revisions
• Coordinate newsletter content, schedules, and deployments across multiple brands
• Assist in developing comprehensive reports detailing key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time
• Working knowledge of email service provider (Salesforce) to create automations and journeys, set up A/B tests, and build customer segments
• Ensure that marketing materials comply with all brand and style guidelines
• Assist in developing marketing plans

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; or equivalent work experience
• Minimum one (1+) year relevant email production experience
• Knowledge of Salesforce, ESPs, and Adobe Photoshop
• Excellent written and verbal communication including strong copywriting, editing, grammar, and proofreading skills

Nice-to-haves

• Excellent organizational and prioritization skills
• Self-starter with strong attention to detail and a curiosity to learn
• Works well under tight deadlines and a high-growth environment