Email Marketing Coordinator

$25,385 - $27,323/Yr

Copper Mountain Resort - Copper Mountain, CO

Full-time - Entry Level

Copper Mountain, CO

Amusement, Gambling, and Recreation Industries

About the position

The Email Marketing Coordinator plays a crucial role in the marketing team at Copper Mountain, working closely with the Social Media Coordinator and under the guidance of the Marketing Manager. This position is responsible for the development and execution of email marketing initiatives that align with Copper Mountain's financial objectives, room night goals, and skier visit targets. The coordinator will assist various resort business units in maximizing revenue and profit from each guest visit, ensuring that all marketing efforts adhere to Copper Mountain's brand standards. In this role, the Email Marketing Coordinator will lead email campaigns from inception to completion, focusing on driving engagement and revenue. This includes developing and executing marketing strategies, overseeing campaign scheduling, and analyzing data to refine future campaigns. The coordinator must possess strong communication and analytical skills, as well as familiarity with email marketing software such as Inntopia, IBM Acoustic, and BeeFree. Additionally, they will be responsible for maintaining the accuracy of CopperColorado.com and the Copper App, as well as managing communications and promotions related to the Copper App. The role also involves supporting social media coverage, partnership marketing, and marketing efforts for Woodward Copper. The Email Marketing Coordinator must be able to work in a high alpine environment, which includes snow, cold, and high altitude conditions. The position requires a commitment to working weekends and holidays as part of the regular schedule, reflecting the seasonal nature of the resort's operations. Candidates should be prepared to lift and carry items up to 50 lbs and demonstrate advanced skiing or riding skills across all terrains at Copper Mountain.

Responsibilities

• Collaborate with the Social Media Coordinator and Marketing Manager to develop email marketing initiatives.
• Lead email campaigns from start to finish, focusing on engagement and revenue generation.
• Develop and execute email marketing strategies and oversee campaign scheduling.
• Analyze data from email campaigns to refine future marketing efforts.
• Maintain the accuracy of CopperColorado.com and the Copper App.
• Manage communications and promotions associated with the Copper App.
• Support social media coverage and partnership marketing efforts.
• Assist in marketing initiatives for Woodward Copper.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in Email Marketing.
• Working knowledge of Microsoft Office Suite, Google Docs, CSS, and HTML.
• Strong writing and proofreading skills.
• Excellent organization and analytical skills.
• Ability to collaborate effectively with team members.
• Project management experience.
• Must be able to lift and carry items up to 50 lbs.
• Must be able to ski/ride all terrain at Copper Mountain.
• Ability to work in a high alpine environment in snow, cold, and high altitude.

Nice-to-haves

• Portfolio may be requested during the application process.
• Experience in social media marketing.
• Experience with app management and marketing efforts leveraging an app.
• Ability to respond quickly in crisis situations.
• Advanced skiing/riding experience preferred.

Benefits

• Company subsidized medical, dental, and vision insurance.
• Flexible spending and HSA options.
• Life and disability insurance options.
• Season pass for employees and dependents.
• Privileges at several other resorts.
• Discount programs for food & beverage, retail/rental, and tickets.