Email Marketing Developer and Automation Manager

$76,300 - $137,200/Yr

CoStar Group

Full-time - Mid Level

Real Estate

About the position

The Email Marketing Developer and Automation Manager at CoStar Group is responsible for managing B2B email marketing programs, focusing on targeted marketing campaigns. This role involves creating HTML templates, setting up and launching campaigns, and conducting testing and analysis to optimize email performance. The ideal candidate will leverage best practices in email development using Salesforce Marketing Cloud and collaborate with various teams to ensure successful campaign execution.

Responsibilities

• Deliver email coding and template development with HTML/CSS.
• Work across multiple teams (product marketing, creatives, data analysts, and CRM) to execute campaign creation and analysis.
• Maintain and present email performance reports and make recommendations to the team.
• Coordinate with the design team and data team to deliver email campaigns on schedule.
• Own readability and accurate rendering across all major email clients and devices.
• Create testing scenarios (A/B or Multivariate) for creative and copy testing to optimize and grow CoStar's email marketing practice.
• Manage the set-up of one-time and automated email campaigns, content and message optimization, list segmentation, deployment, and reporting.
• Troubleshoot technical issues related to HTML templates, responsive design, email testing, list segmentation and other aspects of email execution, as required.
• Stay current on and recommend email marketing best practices with coding, design, and testing of email campaigns.

Requirements

• Bachelor's Degree from an accredited, not-for-profit University or College required; MBA preferred.
• 5+ years of relevant experience in email marketing.
• A track record of commitment to prior employers.
• Ability to script and build dynamic emails with variable content for multiple versions.
• Experience testing email rendering across multiple email clients and platforms.
• 2+ years of experience with Salesforce Marketing Cloud (SFMC) required.
• Pardot experience a plus.
• Strong problem-solving skills, relationship management, and project ownership.
• An eye for detail and solid design.
• Familiarity with Figma and Adobe Creative Suite.
• Intermediate to advanced knowledge of HTML and CSS (Responsive email coding).
• Knowledgeable on email sending and testing best practices.
• Audience Segmentation strategy and building.
• Familiarity with project management software (Asana, Jira).

Nice-to-haves

• Experience with Pardot.

Benefits

• Comprehensive healthcare coverage
• Life, legal, and supplementary insurance
• Virtual and in-person mental health counseling services
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center
• Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups