Email Marketing Journey Developer (Hybrid- Greenville WI)

$50,898 - $67,850/Yr

School Specialty - Greenville, WI

Full-time - Entry Level

Greenville, WI

Merchant Wholesalers, Nondurable Goods

About the position

The Email Marketing Journey Developer is responsible for designing, coding, and optimizing impactful email campaigns that drive engagement, conversions, and customer retention. This role requires expertise in HTML/CSS, responsive design, and email marketing platforms to create visually appealing and functional emails that adhere to brand standards and enhance overall marketing efforts.

Responsibilities

• Create, code, and implement responsive email templates using HTML, CSS, and inline styling.
• Collaborate with the marketing team to execute email campaigns from concept to deployment.
• Leverage internal customer data to design and optimize email journeys for a personalized customer experience.
• Perform rigorous testing and troubleshooting to ensure emails render correctly across all platforms and browsers.
• Implement dynamic content, personalization, and segmentation strategies to enhance email campaign effectiveness.
• Design and conduct A/B tests to optimize email performance and analyze results for future campaigns.
• Monitor email performance metrics, generate reports, and provide insights to improve campaign effectiveness.
• Ensure compliance with industry standards and regulations for email communications.

Requirements

• Bachelor's degree in Computer Science, Marketing, or a related field (preferred).
• Minimum of 3 years of experience in email development or a related role.
• Proficiency in HTML, CSS, and email-specific coding best practices.
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot) and email testing tools (e.g., Litmus, Email on Acid).
• Strong understanding of email design principles, including responsive and mobile-first design.
• Familiarity with email analytics and performance metrics.
• Excellent attention to detail and problem-solving skills.
• Ability to work independently and manage multiple projects with tight deadlines.
• Knowledge of email compliance regulations and best practices.

Nice-to-haves

• Attention to Detail: Precision in coding and design to ensure emails are error-free and visually appealing.
• Problem-Solving: Ability to troubleshoot issues related to email rendering, deliverability, and functionality.
• Communication: Strong verbal and written communication skills for effective collaboration.
• Time Management: Excellent organizational skills to manage multiple projects and meet deadlines.
• Adaptability: Flexibility to adapt to changing project requirements and feedback.
• Creativity: Ability to generate innovative ideas for email design and content.
• Collaboration: Strong team player with the ability to work closely with cross-functional teams.
• Analytical Thinking: Skill in analyzing performance metrics and deriving actionable insights.
• Customer-Focused Approach: Understanding of customer needs to create personalized email content.
• Proactiveness: Initiative in staying current with industry best practices.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• PTO
• Promise Hours dedicated to volunteering
• Education Reimbursement
• Paid Holidays
• Fall & Winter Flexible Hours