Email Marketing Journey Developer

$67,850 - $67,850/Yr

School Specialty - Greenville, WI

Full-time - Entry Level

Greenville, WI

Merchant Wholesalers, Nondurable Goods

About the position

The Email Marketing Journey Developer is responsible for designing, coding, and optimizing high-impact email campaigns aimed at driving engagement, conversions, and customer retention. This role requires expertise in HTML/CSS and email marketing platforms to create visually appealing and functional emails that adhere to brand standards and enhance overall marketing efforts.

Responsibilities

• Create, code, and implement responsive email templates using HTML, CSS, and inline styling, ensuring compatibility across various email clients and devices.
• Collaborate with the marketing team to execute email campaigns, including promotional, transactional, and automated emails, from concept to deployment.
• Leverage internal customer data to design and optimize email journeys, ensuring a cohesive and personalized customer experience.
• Perform rigorous testing and troubleshooting to ensure emails render correctly across all platforms and browsers, using tools like Litmus or Email on Acid.
• Work with data teams to implement dynamic content, personalization, and segmentation strategies that enhance the relevancy and effectiveness of email campaigns.
• Design and conduct A/B tests to optimize email performance, including subject lines, layouts, and content variations, and analyze results to inform future campaigns.
• Monitor email performance metrics (e.g., open rates, click-through rates, conversions), generate reports, and provide insights to improve campaign effectiveness.
• Ensure all email communications comply with industry standards and regulations, including CAN-SPAM, GDPR, and other relevant regulations.

Requirements

• Proficiency in HTML/CSS and responsive design.
• Experience with email marketing platforms.
• Strong understanding of email marketing best practices and industry standards.
• Ability to analyze data and generate reports to inform marketing strategies.
• Experience with A/B testing and optimization techniques.

Nice-to-haves

• Familiarity with tools like Litmus or Email on Acid for testing email rendering.
• Experience in personalization and segmentation strategies in email marketing.
• Knowledge of compliance regulations such as CAN-SPAM and GDPR.

Benefits

• Medical, Dental, & Vision plans (Effective Day 1)
• Wellness programs
• Health Savings Accounts
• Flexible Spending Accounts
• 401 (k)
• PTO
• Promise Hours dedicated to volunteering
• Education Reimbursement
• Paid Holidays
• Fall & Winter Flexible Hours
• Employee Discounts