Email Marketing Lead

Breef - Denver, CO

Full-time - Mid Level

Denver, CO

About the position

Breef is seeking an Email Marketing Lead to play a critical role in scaling the email channel and delivering engaging content to a global audience of marketers and agencies. This position involves building, owning, and executing email nurture programs to enhance user engagement and accelerate leads through the buyer journey. The ideal candidate will define the complete buyer journey, translate messaging frameworks into effective campaigns, and work cross-functionally to drive revenue growth in a fast-paced environment.

Responsibilities

• Lead all campaign planning and execution, developing and implementing email marketing campaigns that engage leads and drive pipeline growth.
• Set and manage the email marketing calendar, overseeing the end-to-end process including planning, execution, and tracking of campaign activities.
• Collaborate with content and design teams to identify and recommend assets and content that map to the buyer journey at each stage of the funnel.
• Write all copy and messaging, balancing brand voice and action-oriented content.
• Partner with marketing and sales to identify the right message and content for each audience.
• Analyze campaign performance data, including funnel metrics, to gain insights and make data-driven recommendations.
• Leverage data to iterate on and improve content and messaging.
• Monitor and optimize campaigns through A/B testing, segmentation, and other best practices to improve effectiveness and efficiency.
• Report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy.
• Serve as the main stakeholder for the CRM (Hubspot), ensuring seamless integration with the email marketing program and other platforms.
• Help strategize and lead Breef's affiliate referral program through strong and compelling email sequences.
• Work closely with cross-functional teams including sales, operations, and marketing to ensure campaign alignment with business objectives and user segmentation.

Requirements

• 5+ years of demand generation experience at a B2B technology company.
• Proven track record of developing and executing integrated campaigns that generate pipeline and revenue growth.
• Strong writing skills, with the ability to communicate clearly within the brand voice and across multiple campaigns.
• Extremely familiar with Hubspot.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Understanding of funnel metrics and their impact on campaign strategy.
• Excellent project management skills with a track record of managing multiple projects simultaneously with strong attention to detail.

Nice-to-haves

• Marketplace experience and knowledge of the agency industry is a plus.
• A self-starter driven by an entrepreneurial spirit.
• Passionate about the marketing industry and the problems Breef is solving.

Benefits

• Relocation package for the right candidate.
• Open to both Denver-based and remote candidates.