Email Marketing Manager (B2C)

Ebg - Miami, FL

Full-time - Mid Level

Hybrid - Miami, FL

Support Activities for Agriculture and Forestry

About the position

The Email Marketing Manager will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands in a B2B2C environment. This role is critical in collaborating with internal business partners to execute and scale email campaigns that drive growth. The manager will develop and execute marketing test plans to optimize and grow the email and CRM channels, while maintaining an ongoing awareness of trends and email best practices. Additionally, the email marketing manager will work closely with all members of the Marketing and Product teams across multiple offices to ensure seamless execution of all email and CRM-related campaigns and projects. In this position, the manager will oversee end-to-end email production that supports the eCommerce business, which includes coding, development, deployment, and analysis of email campaigns using a major Email Service Provider (ESP) such as Salesforce Marketing Cloud. They will also manage additional aspects of campaign execution, including content development, list management, segmentation setup, tracking, and reporting. The manager will participate in the QA/QC process for all email campaigns, ensuring that all details, links, spelling, products, and content are correct. They will perform peer reviews of campaign setups and coding to ensure emails render accurately across ISPs and other platforms. The role requires project management of email and CRM marketing initiatives from end-to-end, including ongoing optimization of email and CRM initiatives. The manager will partner with creative services and email developers to design and implement comprehensive, measurable A/B and multivariate testing plans, evaluate and report on results, and monitor, track, and report on email and CRM test performance across relevant email marketing campaigns. They will provide recommendations for testing existing and new campaigns to enhance their effectiveness and increase conversions, collaborating with the Analytics team to develop post-send campaign write-ups that include campaign goals, results, and recommendations for optimizing future sends. The manager will also report and analyze promotional incentives to ensure profitability of these initiatives and collaborate with merchandising and marketing on campaign calendars.

Responsibilities

• Manage end-to-end email production that supports the eCommerce business, including coding, development, deployment, and analysis of email campaigns.
• Manage additional aspects of campaign execution including content development, list management, segmentation setup, tracking, and reporting.
• Participate in the QA/QC process for all email campaigns, ensuring all details, links, spelling, products, and content are correct.
• Perform peer review of campaign setup and coding to ensure emails render accurately across ISPs and other platforms.
• Project manage email/CRM marketing initiatives from end-to-end, including ongoing optimization of email & CRM initiatives.
• Partner with creative services and email developers to design and implement comprehensive, measurable A/B and multivariate testing plans.
• Evaluate and report on results of email campaigns, monitoring, tracking, and reporting on email & CRM test performance.
• Provide recommendations for testing existing/new campaigns to enhance their effectiveness and increase conversions.
• Collaborate with the Analytics team to develop post-send campaign write-ups that include campaign goals, results, and recommendations for optimizing future sends.
• Report and analyze promotional incentives to ensure profitability of initiatives.
• Collaborate with merchandising and marketing on campaign calendars.
• Work with cross-functional departments to coordinate on campaign assets, promotions, and sales incentives.
• Understand the application of scripting language to develop rules-based emails that leverage site behavioral data and/or transactional data.

Requirements

• Bachelor's degree in a relevant field.
• 3+ years of hands-on experience managing and executing email marketing campaigns in high volume, complex B2C or B2B2C environments.
• Experience working with large scale mailing lists, 1M+ with high levels of personalization & audience segmentation.
• Highly proficient in coding/updating existing HTML emails and ability to utilize CSS in those campaigns.
• Experience working with one or more enterprise level Email Service Providers (e.g., Salesforce Marketing Cloud, Cheetah Digital, Zeta, etc.) and project management tools (e.g., JIRA).
• Proficiency in email marketing best practices, including template optimization and conversion optimization tactics.
• Understanding of data file integration with ESPs and how they are utilized in email initiatives.
• Understanding of CAN-SPAM regulations.
• Technical/mathematical aptitude; excellent Excel skills.
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
• Excellent verbal and written skills, with proven ability to communicate complex ideas clearly and concisely.

Nice-to-haves

• Experience in retail, entertainment, sports and/or travel industry is preferred.
• Proficiency in Dreamweaver/Photoshop skills.
• Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms.
• Familiarity with data and file formats, and data exchanges such as JSON, APIs.
• Knowledge of debugging techniques and usage of browser developer tools.
• Experience in cross-device/browser/OS coding techniques for responsively designed emails.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Gym membership
• Health insurance
• Paid time off
• Flexible Work Arrangements
• 3 Weeks of PTO + 5 Personal Days
• Paid Holiday Break from Christmas to New Year
• Paid Holidays
• Fitness Reimbursement Program
• Annual Day of Giving
• $1000 per year in Tickets-At-Work gift cards to full-time employees