EMAIL MARKETING MANAGER - EMAIL & SMS

$90,000 - $100,000/Yr

Charles Tyrwhitt - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Email & SMS Marketing Manager at Charles Tyrwhitt will oversee marketing strategies across the US, Australia, and Canada, focusing on driving revenue and customer retention through effective email and SMS campaigns. This role involves managing a small team, collaborating with UK counterparts, and utilizing data-driven insights to optimize marketing efforts. The ideal candidate will have a strong background in lifecycle marketing, team leadership, and a passion for the brand.

Responsibilities

• Build, evaluate, and optimize the email marketing strategy across transactional, triggered, and newsletter campaigns to drive revenue and customer retention.
• Lead and motivate Email Marketing Associates and Assistant, ensuring all email and SMS activity is delivered effectively and on time, from conceptualization to deployment and post-send analysis.
• Build and optimize email content, cadence, and segmentation strategy for all BAU (business as usual), promotional, and retail traffic driving emails for US, Australia, and Canadian territory.
• Own relationship with UK-based email marketing and creative teams with an emphasis on collaboration, insight, and alignment to streamline efficiencies wherever possible.
• Own channel reporting & analysis for both email and SMS; use insights and benchmarking to shape email and SMS marketing strategy for both BAU and triggers and automations.
• Own the US customer email database within the email service platform (ESP) and SMS platform.
• Monitor deliverability and list hygiene to ensure optimal placement.
• Ensure customer-facing communications are compliant, feature relevant products, accurate information, properly represent the brand, and contribute to a positive customer experience/journey.
• Assist with other retention marketing projects and programs as needed.

Requirements

• 5+ years' experience in lifecycle marketing or CRM.
• 3+ years' experience in email marketing platforms such as Adobe Campaign or Bloomreach; HTML knowledge a plus.
• 3+ years' experience managing, motivating, and developing junior teams.
• 3 years' experience analyzing campaign performance data, communicating insights to key stakeholders, and optimizing marketing strategies based on results.
• Ability to balance multiple projects, managing your own workload while overseeing your direct reports, to deliver on key initiatives effectively and on time.
• Clear understanding of customer mindset.
• Strong problem-solving skills and excellent attention to detail.
• Excellent communication skills, both written and verbal.
• A positive, proactive, and flexible attitude.
• Demonstrated aptitude for communicating with multiple teams/groups (internal and external).

Nice-to-haves

• Experience with SMS/text message marketing is a plus.

Benefits

• Competitive salary
• Annual bonus based on company profits
• Medical, Dental, Vision
• 401K with 5% employer match
• 21 days PTO annually, increasing with years of service
• Complimentary life and long-term disability insurances
• PayActiv partnership: get wages already earned before payday
• FSA & HSA Options
• Employee Assistance Program
• Employee discount on Charles Tyrwhitt clothing
• Summer Fridays!
• Volunteer Day!