Email Marketing Manager - Remote Canada

Directive Consulting - Ontario, CA

Full-time - Mid Level

Remote - Ontario, CA

Professional, Scientific, and Technical Services

About the position

The Email Marketing Manager at Directive Consulting is a key role within the Internal Marketing team, responsible for managing the email marketing strategy aimed at driving revenue growth for B2B SaaS clients. This position involves collaborating with various teams to execute integrated marketing campaigns, understanding buyer personas, and optimizing content delivery to prospects. The role requires a strong focus on performance metrics and the ability to communicate results effectively to internal stakeholders.

Responsibilities

• Manage our email marketing strategy to prospects
• Support the roll out of integrated campaigns across all of our marketing channels
• Work with our content team to get our message out to our prospects in the most effective way possible
• Operationally align our programs with our personas and account segmentation
• Look for new channels to grow our distribution to our target audience
• Deeply understand and deliver content to our buyer personas
• Write email copy, and be a part of our internal content review process
• Help build and execute our plan to hit all net new business KPIs
• Responsible for personal productivity and utilization
• Work closely with internal service directors to help deliver their messaging to our prospects
• Build strategic campaigns at different parts of the funnel
• Understand the buyer journey to make the biggest impact on bottom line revenue
• Communicate results and plans internally to help us all grow from your learnings

Requirements

• 3+ years experience working in or with B2B SaaS
• 2+ Years in a Demand Generation Role
• A good foundational understanding of B2B marketing specifically when it comes to paid advertising
• Proficiency with Hubspot or other related tools
• Incredible collaborator and driver of execution
• Great communication and written skills and experience both internally and externally
• Proven success driving company growth metrics - Know your numbers!
• A unique perspective on how to drive value for SaaS
• Ability to organize, prioritize and manage multiple projects simultaneously
• You're quality-obsessed and have not lost your soul for advertising

Nice-to-haves

• Willingness to travel to events ~3/year or as needed

Benefits

• Paid parental leave
• Paid holidays
• Disability insurance
• 401(k) 3% Match
• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• Life insurance