Email Marketing Manager

About the position

The Email Marketing Manager will report to the Director of Email Marketing for J.Crew and will be responsible for the strategy and execution of the email channel. This includes implementing program optimizations, executing regular A/B tests, and reporting on email performance. The role will involve managing day-to-day email campaigns for both J.Crew US and International, overseeing the email calendar, and collaborating with various teams to ensure successful campaign delivery. The position requires expertise in email marketing, particularly within an eCommerce or retail context, and a passion for the J.Crew brand.

Responsibilities

• Manage all aspects of day-to-day email campaigns for J.Crew US and International
• Oversee and build the J.Crew email calendar to deliver against key business KPIs and goals
• Partner with creative and brand team to create brand and promotional emails that will drive conversion and increase customer lifetime value
• Consistently provide insights and channel optimizations from quantitative and qualitative data
• Own the email audience segmentation and personalization strategies to drive customer retention and new customer conversion
• Analyze and share out email creative performance to inform email content strategy go forward
• Closely collaborate with the cross-functional teams to ensure successful and timely delivery of all email campaigns
• QA and approve all email campaigns to ensure creative, content, links, and copy are accurate for deployment
• Partner closely with cross-functional teams (i.e. Project Management, Merchandising, Planning, and Customer Insights team) to drive the email channel strategy and deliver on J.Crew business goals and KPIs
• Partner closely with our Email Provider to drive performance and unlock new capabilities
• Ensure emails adhere to all GDPR and CAN-SPAM legal requirements
• Assist with budget management, reconciliations, and processing of invoices

Requirements

• 4-5 years of related experience in email marketing, retail preferred
• Strong analytical skills; proficiency in Microsoft Excel and Google Analytics
• Experience with a major ESP (i.e. Salesforce Marketing Cloud, Oracle Responsys, etc.)
• Very strong communication and team-working skills
• High level of organization coupled with attention to detail
• Willingness for occasional night, weekend, & holiday work
• Interest in learning about marketing financials
• Self-starter who exhibits curiosity
• Ability to prioritize multiple objectives within a fast-paced, changing environment
• Aptitude to think strategically but act tactically
• Confidence in project management and presentation skills

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That's why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.