Email Marketing Manager

$145,000 - $175,000/Yr

Ixl Learning - Redwood City, CA

Full-time - Manager

Redwood City, CA

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Manager, Email Marketing at IXL Learning will lead the development and implementation of email marketing programs for the company's flagship brand. This role focuses on both B2B and B2C campaigns aimed at driving customer acquisition and enhancing engagement among existing customers. The manager will collaborate with various teams to create effective strategies, oversee email operations, and manage a team of email marketing specialists.

Responsibilities

• Own the development and execution of email marketing programs for IXL.
• Identify strategic opportunities for growth and retention, including lead generation, engagement, onboarding, upsell, re-engagement, and transactional emails.
• Optimize email marketing processes, including campaign development, email design, segmentation, and personalization.
• Monitor analytics and conduct A/B testing to refine email strategy.
• Ensure success of email execution, QA, deliverability, and maintenance of the database; assist with email deployment as needed.
• Collaborate with Marketing, Sales, Product, Design, and Engineering teams to develop and execute campaigns and automation projects.
• Manage and mentor a team of email marketing specialists.

Requirements

• BA/BS degree
• 7+ years of email/CRM marketing experience, including experience with SaaS or subscription-based services.
• 2+ years of experience managing, coaching, and motivating teams.
• Strong experience with Salesforce Marketing Cloud, including building triggered email programs and managing lists.
• High level of comfort working with engineers and product managers; SQL experience preferred.
• Strategic thinking and ability to consider ideas from multiple angles.
• Self-starter with strong organizational skills and project management capabilities.
• Attention to detail with an eye for design and effective email content.
• Excellent interpersonal skills and ability to work cross-functionally.

Nice-to-haves

• Experience with Acoustic email marketing platform.

Benefits

• Base salary range of $145,000 to $175,000 + benefits.
• Opportunities for professional development and growth.
• Collaborative and respectful work environment.
• Diversity and inclusion initiatives.