Stanford Health Care - Palo Alto, CA
posted 2 months ago
The newly created position of Email Marketing Manager at Stanford Health Care (SHC) will lead the definition, strategy, and execution of email marketing programs in collaboration with key stakeholders and marketing colleagues. This critical role encompasses vendor management and oversight responsibilities, with accountability for driving the strategic utilization of email and marketing automation platforms based on organizational goals. The email marketing professional will manage email campaigns, support events, and oversee email contact management, which includes lead capture, contact preference management, segmentation, and targeting. This role is essential in engaging with key organizational stakeholders and leveraging data to enhance the delivery of the right message to the right audience at the right time. The ideal candidate will possess expertise in Marketo and have experience leading both B2C and B2B marketing within a healthcare system or academic medical center. This includes engaging prospective patients, existing patients, and providers with timely and relevant messaging through appropriate channels. The Email Marketing Manager will increase email send volume and related interactions through stakeholder engagement, list building, journey mapping, and establishing triggers based on segmentation and available engagement signals. They will support strategies and campaigns aimed at communicating with prospective patients, referring physicians, and other audiences, thereby driving preference for Stanford Health Care physicians and clinics. In this role, the manager will establish and evolve marketing email programs by leveraging data, creating product roadmaps, and collaborating with stakeholders on project briefs. Building and maintaining strong client relationships with key stakeholders and departments throughout the organization is crucial, as is acting as the primary point of contact for email marketing initiatives. The manager will regularly provide updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes, and will collaborate with IT colleagues and vendor partners to enhance email templates, journeys, and platform feature utilization. Additionally, they will consult on portfolio management strategy for proposed programs or improvement initiatives, including goals, specific actions, timelines, metrics, and performance tracking.