Swank Motion Pictures - Saint Louis, MO
posted 1 day ago
About the position
A successful Email Marketing Manager at Swank Motion Pictures will play a crucial role in advancing our growing business by overseeing and executing outbound marketing emails for all sales markets. This position is responsible for creating, scheduling, and executing emails for both prospecting and customer retention campaigns, ultimately driving leads and customer engagement through effective email communication. In this role you will be responsible for helping segment our databases to target emails to the right segments at the right time with the right messages. You will create engaging newsletters and analyze and report on campaign performance to continuously help improve the strategic direction of our email efforts. Your goal is to effectively reach each target audience, drive leads and customer engagement through email communication.
Responsibilities
- Create, implement, and launch an email marketing workflow process that increases efficiency and effectiveness in all markets.
- Develop and implement comprehensive email marketing campaigns, including email development, scheduling, testing, execution, and reporting.
- Develop and maintain a comprehensive email marketing calendar to ensure consistent coordination and timely execution of campaigns across all markets.
- Proofread emails for clarity, grammar, and spelling before sending out tests for review.
- Ensure templates are mobile-friendly and render well in main email clients (Outlook, Gmail, etc.).
- Upgrade email templates using graphics, dynamic and personalized content, and map variables to drive versioning and customization of emails.
- Work with our CRM team to create and maintain dynamic email database segmentations for lead generation and customer outreach.
- Monitor, analyze, and report on campaign performance metrics to measure effectiveness and suggest improvements to key stakeholders.
- Partner with the CRM team to create detailed reports and dashboards on email KPIs.
- Maintain compliance with data protection regulations.
- Stay informed on industry trends and emerging email marketing technologies to ensure strategies remain innovative and competitive.
- Ensure emails follow industry policies and best practices.
- Conduct A/B testing to optimize subject lines, content, CTAs, and send times for improved performance.
Requirements
- Strong marketing, design, and communication skills.
- Ability to balance visuals, messaging, targeting, and testing effectively.
- Experience in email marketing and campaign management.
