Email Marketing Manager

Action1 Corporation - Houston, TX

Full-time - Mid Level

Remote - Houston, TX

Professional, Scientific, and Technical Services

About the position

The Email Marketing Manager at Action1 will lead the strategic development, planning, management, and execution of marketing communication campaigns, focusing on enhancing the company's presence in the B2B Enterprise market. This role is crucial for driving email marketing initiatives and aligning them with corporate objectives, while also supporting social media efforts.

Responsibilities

• Representing the company through email communications to Action1's database.
• Planning and executing email marketing activities, including automated ones.
• Tracking and maintaining email analytics and assessing their impact on the business.
• Aligning email marketing activities with corporate guidelines, business objectives, and best practices.
• Running the development and scheduling of segmented email campaigns, including the creation and execution of batch and trigger email campaigns.
• Conducting A/B and multivariate testing to optimize the impact of campaign efforts continually.
• Focusing on the continuous improvement of email marketing processes.
• Driving and supporting our social media accounts on platforms like LinkedIn, Twitter, Facebook, Reddit, Spiceworks, and Discord.

Requirements

• Email marketing experience.
• Fluent English, with excellent communication and writing skills.
• Experience with Google Analytics or other web monitoring platforms.
• Basic knowledge of HTML and CSS is a plus.
• Experience with CRM systems and Marketing Automation Platforms (preferably HubSpot) is a plus.
• Self-starter mentality with the ability to learn quickly.
• Creativity and proactivity in executing and analyzing marketing campaigns.
• A data-driven approach to planning and gathering results.

Benefits

• 100% remote work with a Consulting Services Agreement.
• Flexible working hours.
• Competitive compensation based on skills and experience.