Email Marketing Manager

$72,000 - $84,000/Yr

DistroMike - Clearwater, FL

Full-time - Mid Level

Clearwater, FL

About the position

The Email Marketing Specialist at DistroMike will be instrumental in driving the growth of our e-commerce platforms within the cannabis vape and CBD industry. This role requires a seasoned expert with a minimum of 5 years of experience in email marketing for high-level e-commerce websites, focusing on developing, executing, and optimizing email campaigns to engage customers and boost online sales.

Responsibilities

• Develop and manage email marketing strategies across multiple e-commerce brands.
• Execute and optimize email campaigns focused on customer retention, acquisition, and sales growth.
• Leverage advanced segmentation and personalization techniques to maximize campaign performance.
• Monitor and analyze campaign data to make data-driven decisions that improve key metrics such as open rates, click-through rates, and conversions.
• Collaborate with the design, content, and product teams to ensure consistency in messaging and brand voice.
• Stay updated on industry trends and best practices to continuously improve the performance of email marketing initiatives.

Requirements

• 5+ years of experience in email marketing for high-level e-commerce websites.
• Strong proficiency with leading email marketing platforms (e.g., Klaviyo, Mailchimp, etc.).
• Expertise in segmentation, A/B testing, and automation tools.
• Proven track record of increasing revenue through email marketing.
• Strong analytical skills and experience working with data to optimize campaigns.
• Ability to work independently and manage multiple campaigns across various brands.