Email Marketing Manager

TEKsystems - Boca Raton, FL

Full-time

Boca Raton, FL

Professional, Scientific, and Technical Services

About the position

The Email Marketing Manager will play a crucial role in transforming the customer experience through effective digital communication strategies. This position focuses on developing and evolving the email marketing strategy to enhance customer lifecycle communications, drive sales, improve customer retention, and optimize operational efficiency.

Responsibilities

• Drive all facets of email marketing strategy, project planning, and execution.
• Utilize internal and external data sources to segment, target, and retarget customers.
• Design blueprints for automated customer journeys and drip campaigns.
• Create testing plans to increase conversions and analyze campaigns for ongoing optimization.
• Document all processes related to email marketing.
• Create various types of campaigns for acquisition, retention, digital adoption, and service improvement.
• Coordinate efforts with the Marketing team, including project managers, strategists, and copywriters.
• Directly manage a full-time email designer/producer.
• Lead projects to integrate external platforms with Salesforce Marketing Cloud.
• Provide subject matter expertise to other departments on email communication strategies.
• Ensure compliance for email and digital marketing communications.
• Provide additional digital marketing support as needed.

Requirements

• Bachelor's degree in Advertising, Marketing, Business, or related field.
• 4+ years of experience building, deploying, and optimizing email campaigns.
• Proficiency in Salesforce Marketing Cloud, including automations and triggered sends.
• Proficiency in HTML, photo editing, and Microsoft Office.
• Familiarity with web analytics tools like Google Analytics.
• Experience using CRM or databases for customer segmentation.
• Proven track record of improving ecommerce conversion rates through email marketing.
• Highly analytical with the ability to develop A/B testing plans and derive meaningful insights.
• Strong planning and project management skills.
• Excellent written and verbal communication skills.
• Flexible and adaptable under pressure with attention to detail.